Banarasee
Goal:
- Banarasee is a D2C brand from Varanasi founded in 2016
- They sell traditional Banarasi ethnic wear such as sarees, salwar kameez, etc. globally.
- Their sales impacted negatively due to multiple factors such as iOS14 updates.
- Our goal was to bring back the sales number and scale the growth.
Solution:
- Refreshed the brand’s identity and storefront on Shopify for optimized conversion rates
- Scaled their digital media spends at the right ROI
- Nurtured prospects and customers through emails and WhatsApp
- Engaged with their social media community on Instagram, Pinterest, Facebook and YouTube through contests and engaging content
Outcomes:
- 7% YoY increase in orders
- 27% YoY increase in sales
- 10% YoY increase in conversion rate
- 25% increase in social media followers
Task
By strategically combining creative strategy, meticulous promotion planning, robust e-commerce development, high-performance marketing tactics, advanced conversion rate optimization, captivating social media engagement, and intelligent personalized messaging through email and WhatsApp, we empowered Banarasee to significantly enhance its advertising ROI.
