The ROAS Floor!
ROAS gets treated as a leaderboard number. Whichever campaign, channel, or SKU shows the highest Return on Ad Spend gets more budget; whichever shows...
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The CAC Ceiling!
Most marketing teams treat Customer Acquisition Cost (CAC) as a cost to bring down. A channel’s CAC creeps up 15% month over month, and...
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10 tips to make Product Videos that people actually remember
A Product Video usually gets one shot at a viewer’s attention and most people advice on how to use that shot focuses on the...
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AI in Brand Video Production
Every brand video conversation now has an AI question buried somewhere inside it. Sometimes it is asked directly. “Can this be made faster with...
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Reading Marketing Metrics by Funnel Stage, Cost, Quantity, and Quality
There are two separate lenses to read, analyze and gain insights from marketing metrics. One organizes them by where in the customer journey they...
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What are the facets of Marketing Metrics? Cost, Quantity, Quality!
Every marketing metric, no matter what it’s called, is really just answering one of three questions: What did it cost? How many did we...
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Marketing Metrics before the Click, after the Click, and beyond the Sale
Most marketing dashboards are a wall of numbers with no order to them. Impressions sit next to conversion ratio sit next to LTV, all...
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Video Production for Residential Real Estate: A Complete Guide
No industry needs more video, more often, or with more variety than residential real estate. A single developer with three active projects and a...
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Don't Benchmark Marketing KPIs against the Industry
Every brand that comes to us with a performance marketing brief eventually asks the same question: “What’s a good CAC in our industry?” It’s...
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App Install-Volume vs. Retention Campaigns
Every app founder has once celebrated an app installs graph climbing up and to the right. Fewer have celebrated a retention curve flattening out...
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What is a Social Media Video? A Complete Guide
Most brands treat social media video as an afterthought. Whatever gets cut down from the corporate film, the product shoot, or the TVC after...
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What is an Explainer Video? A Complete Guide
An Explainer Video exists to answer one question: how does this actually work? Where a Brand Film sells a feeling and a Product Video...
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What is an Animation Video? A Complete Guide
Live action can only film what already exists, in a form a camera can actually see. The moment your brief involves something that hasn’t...
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What is a Testimonial Video? A Complete Guide
If you’ve ever scrolled past a client putting their arm around a founder saying “working with them changed everything,” you’ve seen a testimonial video....
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What is a TV Commercial? A Complete Guide
Most video formats are built to work on one person at a time: a buyer reading a product page, a prospect sizing up a...
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What is a Product Video? A Complete Guide
If you’ve ever sold anything with real engineering, craftsmanship, or a specific use case behind it, you already know the frustration: a spec sheet...
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What is a Brand Film? A Complete Guide
A brand film is one of the most misunderstood formats in video production. Founders and marketing leaders often approach it the same way they’d...
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What is a Brand Legacy Video? A Complete Guide
Some brands sell a product. Others sell decades of proof that they know what they’re doing. If a company has been around long enough...
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What is a Corporate Profile Video? A Complete Guide
If you’ve ever sat through a supplier presentation, an investor meeting, or a partnership pitch and wished you could just hand the other side...
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Brand Video Production Explained: A Guide for Marketing Leaders
If you are a founder, CMO, Head of Marketing, or brand manager weighing where to put your next content budget, video is probably already...
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Performance Marketing for E-commerce & D2C Brands: From First Click to Repeat Order
A visitor landing on your website is not a sale. A cart is not a sale. Even a completed checkout isn’t the finish line....
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Performance Marketing for App-Based Businesses: From Install to Retention
An install is not a customer. It’s not even close. For an app-based business, whether that’s a gaming app, a fintech app, or a...
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Performance Marketing for Lead Generation Businesses: The Complete Funnel
If you run a real estate company, a bank or NBFC, a B2B business, or an edtech brand, your performance marketing doesn’t end when...
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The 6A Framework: How We Run Performance Marketing Campaigns at 8Spades
Most performance marketing campaigns fail because of wrong audience, weak offer, poor creative, a landing page that doesn’t match the ad, tracking nobody trusts,...
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What is Performance Marketing?
Performance marketing is advertising where a business only pays for a measurable result. It could be a click, a lead, or a sale. Every...
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