Reading Marketing Metrics by Funnel Stage, Cost, Quantity, and Quality
There are two separate lenses to read, analyze and gain insights from marketing metrics. One organizes them by where in the customer journey they...
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What are the facets of Marketing Metrics? Cost, Quantity, Quality!
Every marketing metric, no matter what it’s called, is really just answering one of three questions: What did it cost? How many did we...
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Marketing Metrics before the Click, after the Click, and beyond the Sale
Most marketing dashboards are a wall of numbers with no order to them. Impressions sit next to conversion ratio sit next to LTV, all...
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Don't Benchmark Marketing KPIs against the Industry
Every brand that comes to us with a performance marketing brief eventually asks the same question: “What’s a good CAC in our industry?” It’s...
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App Install-Volume vs. Retention Campaigns
Every app founder has once celebrated an app installs graph climbing up and to the right. Fewer have celebrated a retention curve flattening out...
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Performance Marketing for E-commerce & D2C Brands: From First Click to Repeat Order
A visitor landing on your website is not a sale. A cart is not a sale. Even a completed checkout isn’t the finish line....
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Performance Marketing for App-Based Businesses: From Install to Retention
An install is not a customer. It’s not even close. For an app-based business, whether that’s a gaming app, a fintech app, or a...
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Performance Marketing for Lead Generation Businesses: The Complete Funnel
If you run a real estate company, a bank or NBFC, a B2B business, or an edtech brand, your performance marketing doesn’t end when...
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The 6A Framework: How We Run Performance Marketing Campaigns at 8Spades
Most performance marketing campaigns fail because of wrong audience, weak offer, poor creative, a landing page that doesn’t match the ad, tracking nobody trusts,...
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What is Performance Marketing?
Performance marketing is advertising where a business only pays for a measurable result. It could be a click, a lead, or a sale. Every...
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